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President | CEO of Savvy Gents, Inc.Chris Davis on Google +
Search engines play an important role to many businesses and avoiding black hat seo teqniques can help you raise/keep your rankings intact. Since Google is the most important search engine, its important to play by their rules. Although there is a lot of grey area, their rules tend to be pretty ethical and they do a good job of keeping the most relevant websites at the top of the search engine results page. To avoid getting penalized and having your website de-indexed don’t implement these 4 SEO Strategies that can ruin your website.
Don’t stuff keywords in your content or ask guest bloggers to stuff links in their website.
If you associate with a person who is always looking for trouble then soon enough people will perceive you the same way. The same analogy can be applied to search engines. It’s great if you get links pointing to your website from high traffic websites in your industry, guest bloggers, or from local businesses. However, if you get links from websites that get penalized then the link juice has the potential to lower your pages authority.
Some websites or webpages will link to anybody. If you get a link from a website that links to hundreds of other websites then this link will provide you little to no value when it comes to rankings. If you want to really benefit from getting links then focus on creating quality content that people will share and link back to without you asking.
If you steal content and just copy and paste it on your website then the content you write is likely to get hidden because Google wants people to find the content that is most relevant and from the original author. This is one of the reasons Google has implemented authorship to give credit to the original author.
Furthermore, you’re likely to get sued for copyright infringement so just don’t do it. If you have duplicate content on your website or write a guest post for another blog and want to share it on your own then use the rel=”canonical” tag to specify the preferred version.
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Search engine optimization (SEO) is the most important aspect of any Internet marketing strategy. There is so much to be gained for a website that shows up for keywords that will bring the target market to them instead of continuously having to pay to reach their target market. Not taking advantage of optimizing your website can result in a loss in sales and customers. Sure you might not be able to match the budget of a fortune 500 company in terms of advertising spending but they probably don’t have the budget to match your business on the local level. SEO optimization is a strategy in which a website can obtain higher rankings in search engines such as Google and Bing. This may be achieved in a variety of different ways because of the complexity that goes into Googles algorithm.
SEO companies will use a variety of strategies to create one well orchestrated SEO campaign. There are a few common elements that every website owner should consider when trying to optimize their website for search engines. This includes being cognizant of factors such as keyword density, META tags, titles and inbound links. Keyword density is a very common SEO strategy and essentially involves using relevant keywords in the content, title, alt tags, and meta description to demonstrate the relevance of these keywords to the the search engine. This is important because search engines are likely to give a higher ranking to webpages with optimal keyword densities. Search engines tend to also take into consideration social factors such as the number of shares content receives, like, comments, and backlinks.
I would also believe that Google takes into consideration on page elements such as time on the page and the bounce rate. Another important factor for websites that implement SEO is inbound links. Inbound links are links that point from other websites and direct traffic to your website. These links are considered important because they place a value on how relevant the webpage they’re pointing to is. It’s like referring a business to a friend. Its important to obtain links from relevant and high quality websites. If you obtain a lot of low quality links or have another website spam links to your website then your website will suffer. SEO is about long term results and staying relevant to search engines for years so you can continuously receive leads. Don’t jeopardize this opportunity.
If you need clients now then stick with pay-per-click, networking, or cold calling. SEO is so important because most people begin their search for a new product or service on search engines. Internet users tend to trust search engines to serve the most relevant content first and are not likely to visit a website that doesn’t show up on the first page. They’re more likely to revise their search then to continue looking. If you don’t invest in search engine optimization you will unfortunately miss out and a lot of new customers.
By focusing your businesses online marketing efforts on getting ranked in search engines for keywords that will drive a lot of traffic then you will setup your business for long-term success.
First, think about the products and services your business offers and write down the words you would use your self in a search engine to find those products and services in your location. If the sites that you would consider buying from show up then you know that the keyword or phrase is relevant to your target customer. A lot of misconception from small business owners is that inserting the keyword as many times as they can will do their website good. This is not the case. Creating a webpage that has stuffed keywords into it can and will result in a penalty from search engines.
Many SEO practitioners will tell you to use the the keyword 2% of the time in the content. In theory, this can be good advice. You know that an individual that works at the search engine isn’t checking every website and a math formula has to be used to index sites based on relevance. However, I recommend using the keywords just enough to get your point across. If you can get to the 2% mark then thats great but don’t sacrifice quality content. Your website will look like a robot and although you might get a few more visitors, these won’t necessarily and often don’t result in more sales.
Another great tip is to view your competitors near you and companies in the same industry in highly competitive markets who are showing up at the top of the search results for your suggested keywords. If you view the source code a lot of the times they will have the keywords that they’re trying to rank for in the header under “meta keywords”. Although this used to be a sort’ve relevant, its now just a place for you to gather information from your competitors. When viewing the websites take notice of the page content and the use of the keyword in the title tag, meta description, title tags, alt tags, and links. Use this information as a point of reference to see what similar service providers are doing in the most competitive markets.
Finally, use Googles keyword planner tool to find more suggestions. For your keywords, think of the services you offer (shoes, real estate, accountant), your title (accountant, lawyer, realtor) the location you serve (Palm Beach, Florida, Virginia), the price (affordable, cheap, expensive) and quality (best, high end, luxury, top of the line, great). These are common characteristics for search terms and the Google keyword planner tool will help you get suggestions and the estimated traffic that each keyword brings.
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